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Some networks are still taking notice of the demand though, as one TV network executive said to The New York Times that, “We’re willing to try anything, but the key word is ‘try.’” Apple is having trouble getting everyone to agree, and any interest so far has been cautious and purely experimental. CBS has been considering the idea of dropping the price of certain TV shows to 99 cents, but they have not commented any further about it.

The problem appears to be the price of the content. The lack of variable pricing means no flexibility for networks. All TV shows on iTunes are currently priced at $1.99 for standard definition and $2.99 for high definition. The price is the same regardless of the length of the show, or how old it is. Networks might be unsatisfied with such a single price model, which certainly does not help Apple’s proposal.

Another issue networks might come across is that their affiliates and distributors, like local cable companies, could get upset about the new prices. Apparently distributors don’t make very much off iTunes sales and likely feel threatened by online distribution. If the networks agreed to the deal, they might see a backlash from these partners.

Networks may be resisting Apple’s attempt at lower prices, but Apple is trying to prepare for the launch of the new iPad, expected for released in March. It is no surprise that Apple is focused on bringing as much content to the iPad as possible. Back in November it was reported that Apple was proposing a monthly subscription model that gave users access to all TV shows at a rate of $30 a month. It is said that such a proposal is still being talked about, but has also been met with criticism from networks. If Apple can get networks to agree on either proposal, it would more than likely boost sales on iTunes, and be a huge win for Apple’s customers.