Growing up in a fairly high-tech household I have many memories of different innovations and changes in technology, from the first personal home computer to the first VCR to the first CD player, these events all stand out in my mind, if somewhat vaguely. One of the early memories that I have of the whole tech revolution happened as I watched the Superbowl in 1984. During that game, Apple Computers aired one of the most famous and effective commercials of all time. This commercial depicted a future similar to that portrayed in George Orwell’s book 1984. Hordes of drones being brainwashed by some dictator on a big screen. However, soon a beautiful woman rushes in and hurls a large hammer at the screen and introduces the Macintosh revolution.

Of course, the whole idea was that the tiny company Apple would revolutionize personal computing and the ever-present Big Brother of IBM would meet it’s match. A very effective and awe inspiring commercial, even if it didn’t ever actually come true quite like Apple thought it might.

Now, 25 years later, DoubleTwist has taken the role of the hammer-wielding freedom fighter and turned Steve Jobs into Big Brother. What they have done in the commercial below is taken the entire original commercial from Apple, and have done a frame by frame remake picturing mindless i-pod wearing drones marching to the propaganda of Steve Jobs and Apple who declares that “no other choices shall detract from our glory” and promising that Apple will deliver you from the “tyranny of choice”. *snicker*


New DoubleTwist Ad

What is so wonderful and effective about this commercial is the whole tyranny of choice thing. In essence, this is Apple’s claim. They claim that their software is so wonderful and perfect that the consumer need not worry about choosing what they want to use.

Who is DoubleTwist you wonder? Actually, I’m somewhat familiar with their software as I’ve used it before. Basically what they allow you to do is free yourself from the tyranny of iTunes, so that you can easily sync music, video, etc. from your iPod, your Zune, Blackberry, PSP, etc. It’s a great concept, especially if you use multiple devices like I do. In the past I have had some issues with the software and so I have not used it much. However, DoubleTwist is promising a new release on Oct. 6th that will release you from iTunes.

I’m skeptical, but I’m willing to try it for sure. So, check back later and I’ll have a review of the software when it is release. In the mean time, review the original Apple commercial and feel the memories.


Original Apple Ad